Dust Identity utilizes engineered diamond-dust to create object markers that are discreet, more durable, and clone-proof to track the lifecycle of any valuable — from sports memorabilia to every miniscule part of an F-35. It sounds like science fiction, but it's really just science. In advance of its Series B announcement, and after a number of product and customer advancements, Dust Identity wanted to clarify its positioning, visual expression, and website. We conducted stakeholder interviews, wrote brand positioning, then led a design audit, brand identity refresh, and website redesign.