Rare Divide

Rare Divide originates brand identities and

stories that elevate era-defining technology.

So when it’s time to fundraise, launch, or expand,

brand is there to drive your vision forward.

Monica Ellis is an independent Art Director and Designer with more than 15 years of experience. She works closely with brands like Rimowa, Nike, On Running, Moncler and more.

Rare Divide originates brand identities and stories that elevate era-defining technology. So when it's time to fundraise, launch, or expand, brand will drive your vision forward.

Narrative Playbook

Blending deep insights from stakeholder interviews and market and cultural analyses, we develop an ownable mission, vision, and key arguments that clearly communicate your distinct position.

Visual Identity

We craft a system of essential visual assets like logos, typography, and color palettes that make your brand unforgettable, plus user-friendly templates and custom add-ons like illustrations, infographics, and animations.

Digital Experience

We create immersive and responsive websites and digital products that bring your brand and technology to life. From info architecture and copywriting to custom CMS and coding, we handle everything from design to dev.

Brand Expansion

From custom video and photography to event design, sales collateral, and signage, every touchpoint becomes an opportunity to amplify your brand’s story.

We’re a production-first creative studio. Big idea generators and makers at once.

Our team is small by design, purpose-built from the world’s best strategists, writers, designers, directors, producers, and technologists.

We give you global agency-level work, but without all the fluff. Consider us your unfair advantage.

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